Thinking - Page 3 of 4 - Overdog

Thoughts about sports…

Is image transfer in sponsorship a real thing?

September 4, 2025
Drinks brand preferences of US Open fans

August 21, 2025
Sponsorship isn’t just about buying eyeballs

August 20, 2025
The role of sports sponsorship in shaping reputation

August 18, 2025
Is the Women’s Euros audience just a load of ‘big eventers’?

July 28, 2025
Are Wimbledon fans posher than the UK average?

July 3, 2025
Things to consider for brands new to sponsorship

June 23, 2025
Which sports have the most equal share of male & female fans?

April 1, 2025
Is sport entertainment, or something more?

March 28, 2025