Hello. I’m Eddie May.

I run Overdog – a strategic consultancy for ambitious brands in sport and fitness.

I focus on working with brands that are emerging, growing, challenging and generally looking to shake things up.

The ones looking to break new ground, find new audiences and take on the established order.

I help those clients to create effective strategies and campaigns that engage audiences, grow brands and achieve commercial objectives.

With over 20 years of client-side and agency experience, I’ve led award-winning and (more importantly) effective campaigns for the likes of NFL UK, the EFL, Catapult Sports, Umbro, Warrior Sports, New Balance, Laureus, London Sport and many more.

If you’d like to know more, please send me an email or call 07795 605151.