Overdog is a consultancy, run by Eddie May, that helps brands in sport to understand and connect with their audience.

Using audience data and insight (including the powerful Global Web Index and GWI Sports platforms) I’ll help you to gain a deeper understanding of your audience or fan base, and build a strategy for engaging with them.

Whether you are from a brand looking to connect with your audience through sport, or a rights-holder aiming to engage more fans or support your commercial strategy, I can help. 

I also work with agencies, supplementing your insight and strategic capabilities. 

If you’d like to know more, just drop me an email.