I’m Eddie May.

I’ve worked in marketing for 25 years, including leading Umbro’s UK team and co-founding two award-winning agencies (Threepipe and The Playbook), before setting up Overdog in early 2018.  

Over the years I’ve worked with a range of sponsors, sports brands and rights holders including Stella Artois, Levi’s, Standard Chartered, Umbro, New Balance, EA Sports, the NFL, EFL, ECB, CIMSPA and many more.

I approach every piece of work with a highly commercial mindset – always looking for ways that insight and strategy can ultimately add to the bottom line.

My qualifications:

  • Data Analysis for Management. London School of Economics, 2021
  • Mini MBA in Marketing. Mark Ritson/Marketing Week, 2016
  • Advanced Certificate in Marketing. Chartered Institute of Marketing, 1998
  • BA (Hons) Sport and Recreation Studies. University of Birmingham, 1995
  • Level 1 Football Coaching. The Football Association, 2018.

I live in north Essex with my wife and three children where (when not working) I coach football and cricket with local youth teams, do a bit of running and play some pretty inconsistent golf.