I’ve worked in marketing and communications since 1997, including heading up UK marketing for Umbro, before co-founding and running two award-winning London agencies.
My experience covers the full spectrum of marketing and comms – from brand strategy and positioning through to delivering integrated campaigns that bring together PR and earned media, social media, influencers, paid digital, experiential and more.
I have worked with a whole range of brands (FMCG, consumer and technology) but the majority of my experience and expertise is in the world of sport and fitness. I’ve worked on with a host of rights holders, NGBs, brands and sponsors, including the NFL, ECB, ATP Tour, Team GB, Sport England, EFL, EA Sports, New Balance, Catapult Sports, Stella Artois, Betfair, Ladbrokes and many more.
I’m a mentor on SportTechHub, the incubator programme run by London Sport and I’ve previously been involved with ActiveLab, the global launchpad for innovation in physical activity.
I’m CIM qualified and was among the first cohort to do Mark Ritson’s Mini MBA in Marketing, in conjunction with Marketing Week. I’ve been consulting since early 2018 and live in Saffron Walden (45 minutes outside of London) with my wife and three children.
“Eddie did an amazing job with the launch, really helping to move the needle on awareness, engagement and sales.”Paula Keve, Catapult Sports