Hello. My name is Eddie May.
I’ve worked in marketing and communications for 25 years – mostly in the world of sport.
I’ve spent time heading up the marketing team for Umbro, followed by co-founding two award-winning London agencies, before setting up Overdog in early 2018 to offer a more personal consultancy service to clients in sport.
Over the years I’ve worked with a range of sponsors, sports brands and rights holders including Stella Artois, Levi’s, Standard Chartered, Umbro, New Balance, EA Sports, the NFL, EFL, ECB, CIMSPA and many more.
I approach every piece of work with a highly commercial mindset – always looking for ways that insight and strategy can lead to better engagement with an audience, and ultimately add to the bottom line.
- Data Analysis for Management. London School of Economics, 2021
- Mini MBA in Marketing. Mark Ritson/Marketing Week, 2016
- Advanced Certificate in Marketing. Chartered Institute of Marketing, 1998
- BA (Hons) Sport and Recreation Studies. University of Birmingham, 1995
I live in north Essex with my wife and three children where (when not working) I coach football and cricket with local youth teams and play some wildly inconsistent golf.