Hi, I’m Eddie May.

I’ve worked in marketing and communications for almost 25 years, including leading Umbro’s UK marketing team and co-founding two award-winning agencies (Threepipe and The Playbook), before setting up Overdog in early 2018.  

For most of my career I’ve been lucky enough to work with a wide range of sponsors, sports brands and rights holders including Stella Artois, Levi’s, Standard Chartered, Umbro, New Balance, EA Sports, the NFL, EFL, ECB, CIMSPA and many more.

I approach every piece of work with a highly commercial mindset – always looking for ways that insight and strategy can ultimately add to the bottom line.

I’m CIM qualified, along with qualifications in Data Analysis for Management from the London School of Economics and a “Mini MBA” from Marketing Week. I also have a degree in Sport & Recreation from the University of Birmingham.

I live in north Essex with my wife and three children where (when not working) I coach football and cricket with local youth teams, do a bit of running and play some pretty inconsistent golf.