About Me

I’ve worked in marketing and communications since 1997, including a five year stint leading UK marketing for Umbro, before co-founding and running two award-winning London agencies.

My experience covers the full spectrum of marketing and comms; from brand strategy and positioning through to delivering integrated campaigns that bring together PR and earned media, social media, influencers, digital, experiential and more.

I have worked with a whole range of brands (FMCG, consumer and technology) but the majority of my experience and expertise is in the world of sport and fitness. I’ve worked on with a host of rights holders, NGBs, brands and sponsors, including the NFL, ECB, ATP Tour, Team GB, Sport England, EFL, EA Sports, New Balance, Catapult Sports, Stella Artois, Betfair, Ladbrokes and many more.

I have a deep interest in the sports-tech and fit-tech sectors, advising several emerging businesses on their commercial and marketing strategy. I have also been a mentor on SportTechHub, the incubator programme run by London Sport and ActiveLab, the global launchpad for innovation in physical activity, run by UK Active.

I’m CIM qualified and was among the first cohort to do Mark Ritson’s Mini MBA in Marketing, in conjunction with Marketing Week. I’ve been consulting since early 2018 and after many years in London now live in Saffron Walden, Essex, with my wife and three children.

“Eddie did an amazing job with the PlayerTek launch, really helping to move the needle on awareness, engagement and sales.”

Paula Keve, Catapult Sports