I listened to a really interesting Unofficial Partner podcast the other day, with Jo Osborne from Sky Sports and Claire Kelly from Gemba talking about some research they’ve done into the audience for women’s sport in the UK.

I think the report is due to be published soon, but in the meantime I decided to take a quick look at some GWI data to see how the fan base for sport in the UK is split by gender.

A few slides here that I think are quite interesting.

NB: Unfortunately I had no data on some women’s sport events such as WSL, Rugby World Cup, Women’s Six Nations.