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Thoughts about sports…

  • When to start planning activation of a new sponsorship?

    When to start planning activation of a new sponsorship?

    October 8, 2026
  • Thinking about sponsorship? Start here…

    Thinking about sponsorship? Start here…

    September 30, 2026
  • The power of a long-term sponsorship

    The power of a long-term sponsorship

    September 21, 2026
  • Starbucks has nothing Toulouse?

    Starbucks has nothing Toulouse?

    September 8, 2026
  • Adding real value to an audience

    Adding real value to an audience

    August 24, 2026
  • How important is brand alignment in sponsorship?

    How important is brand alignment in sponsorship?

    March 16, 2026
  • The storytelling appeal of sport in B2B

    The storytelling appeal of sport in B2B

    February 24, 2026
  • Sponsors are getting more (big) air time at the Olympics

    Sponsors are getting more (big) air time at the Olympics

    February 20, 2026
  • What are we *really* trying to do?

    What are we *really* trying to do?

    February 3, 2026
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