Thinking

Gen Z and sport – some actual data

The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these mythical creatures want, think and do when it comes to sport. This is perfectly understandable. Children are the future, after all. But what exactly is a “Gen Z” and can we get beyond some … Continue reading Gen Z and sport – some actual data

Fans, followers and football club valuations

When The Athletic was sold to the New York Times for $550m the other day, the valuation prompted a few comparisons to other sports properties, specifically European football clubs. The same thing happened when MLS team Real Salt Lake (average attendance 15,000) was acquired for around $400m, with Newcastle (av. attendance 51,000) going for a … Continue reading Fans, followers and football club valuations

The European Tour and DP World

Pretty big news in the world of golf yesterday, as the European Tour announced a long-term partnership with DP World. https://www.youtube.com/watch?v=YQ3Td-foqx0 This deal means the tour will now be called the "DP World Tour", and aside from anything else it's a handy way to reposition the 'European Tour' as a much more global entity (it … Continue reading The European Tour and DP World

UK sports fans & Cryptocurrency

With NFTs gaining traction pretty rapidly in sport, and crypto platforms also getting involved in sponsorship, there's some quite interesting data here from GWI's recent Zeitgeist survey (Sep '21), looking at awareness and attitudes to all things crypto. I've compared people in the UK with an interest in watching sport, with the UK general population. … Continue reading UK sports fans & Cryptocurrency

So, what events should be in the commonwealth games?

The Commonwealth Games made a few headlines this week by announcing that, after 2022, only two sports will be mandatory: athletics and swimming. Future hosts will get to decide for themselves which events to include, with a recommendation of 15 in total. A lot of this is about making it viable for more cities to … Continue reading So, what events should be in the commonwealth games?