Thinking

So, what events should be in the commonwealth games?

The Commonwealth Games made a few headlines this week by announcing that, after 2022, only two sports will be mandatory: athletics and swimming. Future hosts will get to decide for themselves which events to include, with a recommendation of 15 in total. A lot of this is about making it viable for more cities to … Continue reading So, what events should be in the commonwealth games?

The pressure of being a superstar athlete

Kudos to Simone Biles for prioritising her mental health over simply "pushing through" and performing because that's what everyone expects her to do. It really does feel like things have changed recently, with top athletes being more open about the pressures of doing what they do. None of us can really imagine what it's like … Continue reading The pressure of being a superstar athlete

Are young people more concerned about social responsibility?

On the back of the Ronaldo/Coca-Cola issue this week, and also NZ Rugby/Ineos, I've seen quite a lot of chat about how sport needs to adapt to a "Gen Z" or "Millennial" audience that is increasingly concerned about environmental issues and social responsibility. Thought I'd check out the data on this. I've broken the 16-24s … Continue reading Are young people more concerned about social responsibility?

Anatomy of a European football fan

With Euro 2020 almost upon us, I wanted to take a look at the demographics, interests, brand and media preferences of football fans from across the continent. I've used GWI data to paint a picture of football fans from England, Scotland, Wales, Germany, Spain, Italy, the Netherlands, Poland, Portugal, Russia and Turkey. Here are some … Continue reading Anatomy of a European football fan