The Wimbledon Championships are a staple of the British summer sporting and social scene: a genuinely premium event with a set of brand partners to match.

This premium image also brings with it a reputation for fans of Wimbledon being, for want of a better word, quite posh.

And this might be exactly what those brand partners are keen to align themselves with, but is it true?

I’ve delved into some GWI data to take a look…