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Thoughts about sports…
Who watches the Winter Olympics?
February 2, 2026
Why sport will thrive in a world of AI slop
December 11, 2025
Making sense of multiple sponsorships
September 18, 2025
Don’t be reactive
September 10, 2025
When is a fan not a fan?
September 5, 2025
Is image transfer in sponsorship a real thing?
September 4, 2025
Drinks brand preferences of US Open fans
August 21, 2025
Sponsorship isn’t just about buying eyeballs
August 20, 2025
The role of sports sponsorship in shaping reputation
August 18, 2025
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