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Thoughts about sports…
The storytelling appeal of sport in B2B
February 24, 2026
Sponsors are getting more (big) air time at the Olympics
February 20, 2026
What are we *really* trying to do?
February 3, 2026
Who watches the Winter Olympics?
February 2, 2026
Why sport will thrive in a world of AI slop
December 11, 2025
Making sense of multiple sponsorships
September 18, 2025
Don’t be reactive
September 10, 2025
When is a fan not a fan?
September 5, 2025
Is image transfer in sponsorship a real thing?
September 4, 2025
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