This morning I did a webinar with Tim McLoughlin. Tim is a former head of sponsorship at cinch and Hotels.com, so has some excellent recent experience of running sports marketing campaigns for major brands.
We covered a number of aspects of getting sponsorship right – from the impact it can have, through to using data to identify the right property, developing a strategy, activation and measurement.
You can watch it below whenever you have a spare 60 minutes…
overdog-marketing.co.uk 