Sponsorship strategy webinar

This morning I did a webinar with Tim McLoughlin. Tim is a former head of sponsorship at cinch and Hotels.com, so has some excellent recent experience of running sports marketing campaigns for major brands.

We covered a number of aspects of getting sponsorship right – from the impact it can have, through to using data to identify the right property, developing a strategy, activation and measurement.

You can watch it below whenever you have a spare 60 minutes…

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