The future media model for rights holders

The agency Two Circles just published a typically sharp piece of analysis around the future for sports media and the implications for rights holders.

Sport is still a huge pull, but as consumers tighten belts and cut back on TV subscriptions, only the most premium sports can expect to secure big rights deals from traditional broadcasters.

Everyone else needs to move quickly to find the right ways to monetise their content and grow their audience through hybrid models including DTC, digital and social.

For smaller rights holders in particular, this means being a lot more creative when it comes to positioning their sport, identifying and segmenting their audience, capturing and sharing content and, ultimately, finding ways to monetise their ‘product’ when they can no longer rely on a cheque and the coverage from the likes of Sky Sports.

Read the full report here

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