The Smarter Sponsorship Framework
It’s very common.
A glossy pitch deck from a rights holder lands on your desk, or maybe the CEO just played golf with someone and wants you to ‘take a look’ at an opportunity.
A bit of FOMO starts to kick in and suddenly you’re in reactive mode, trying to decide whether this particular partnership makes sense for your brand.
And, if we’re honest, maybe trying to retro-fit a business case into the opportunity that’s presented itself.
I’ve seen this done many times, and it usually doesn’t end well.
My approach starts with strategy, and takes you through a 12 step process to understand if and how sport might play a part in achieving your brand and business goals.
I’ll guide you through each step, bringing in the right support and expertise as it’s needed; making sure that you end up with a sponsorship strategy that’s truly aligned to your brand, and set to deliver results.
I work independently, so it’s always me taking the lead on every project.
At certain points (if it’s needed) I’ll recommend or bring in experts in specific areas, such as legal support, measurement and evaluation.
When it comes to developing and implementing a sponsorship activation, I’ll lead on the strategic approach, working alongside your internal team and any agencies you already have in place. If you need to find any new suppliers, I can happily recommend a few to speak to.
I only work with brands and I don’t take any commissions from rights holders on deals that get done.
Why is this important? It means that I can give you truly independent and objective advice with just one goal in mind: using sports sponsorship and partnership to help your brand and business to thrive.
