Archives: Projects
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FanHub
When I first met its founder, Gareth, at a service station off the M11, FanHub was little more than an idea for an app, but with big ambitions to find innovative ways to reward football fans for their loyalty. The premise being that the match-going fan, who adds so much to the ‘product’ through their…
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Levi’s
“Eddie really helped us to understand how our audience engages with sport and built a strategy for how Levi’s could authentically connect with them in the future.” Rhod Evans, Brand Engagement Manager, Levi Strauss & Co. As is often the case with a large global brand, Levi’s had built up a collection of sports sponsorships…
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Lord’s Taverners
Founded in 1950, the Lord’s Taverners works across the UK and beyond, using cricket to empower young people with disabilities and from disadvantaged communities to overcome the challenges of inequality, raise their aspirations and reach their potential. For six months I joined the team as an interim head of marketing and communications, to develop a…
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Stella Artois
When Stella Artois returned to sports partnerships after a long hiatus, they opted to align the brand with two of the most premium sporting events in the UK: Wimbledon and The Open Championship. This was a deliberate strategy to help elevate perception of the Stella Artois brand as a ‘perfectly crafted’ and premium drink. I…