In sport and sponsorship we often talk about ‘fans’.
But this term can be lazily used to encompass everyone from the die-hard loyalist going to every single match, through to a very casual follower who may never actually attend in person.
For a sponsor, it’s important to understand that not all ‘fans’ are the same. Far from it.
Here I wanted to look at some of the similarities and differences between football fans with very different levels of engagement with the sport.
This is just scratching the surface – get in touch if you’d like to get into more detail on how to use sport to connect with your target audience.
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