Smarter Sponsorship
Insight-driven strategies for using sport to grow your brand and business
Sport is arguably the world’s most powerful marketing platform.
It’s exciting, it’s authentic and it connects with people like virtually nothing else can.
This creates wonderful opportunities for brands to build awareness, shift perception and drive growth.
That’s great, but it’s also easy to get it wrong.
And that can be costly…
What if you’re using sponsorship to solve the wrong problem for your business?
What if you partner with a property that doesn’t align with your brand or audience?
What if you can’t find an authentic way of activating the rights you’ve just paid for?
What if you just need someone to help make sense of what you’re doing?
I can help
I’m Eddie May and I develop insight-led, objective and effective sponsorship strategies for brands looking to harness the power of sport.
I only work with brands (and not rights-holders), which means I can focus 100% on providing truly independent and objective advice with just one goal in mind: using sport to grow your brand.
With almost 30 years of experience in sports marketing, I’ve worked with brands in all kinds of sectors, I’ve built successful agencies and since 2018 I’ve been working with brands as an independent consultant.
My Smarter Sponsorship Framework
I’ve used my almost 30 years of experience to develop a 12-step methodology that’s proven to help brands make sports sponsorship and partnerships work strategically and effectively, whatever your objectives.
“Eddie really helped us to understand how our audience engages with sport, and built a strategy for how Levi’s could authentically connect with them in the future.”
Rhod Evans, Brand Experience & Content Director – Europe, Levi Strauss & Co.
What stage are you at?
I work with brands that see the potential of sports sponsorship, but need strategic and objective help to make it work effectively.
My clients tend to be at one of three stages…
Interested
Brands that have never done sponsorship before (or not for a long time), but recognise the potential and would like some independent guidance on how to approach it.
I’ll help you to understand whether sponsorship is the right thing to do, and (if so) put together a strategic framework for how to make it work for your brand.
Muddled
Brands that have a collection of sponsorships in place, but with no cohesive strategy behind them, and consequently struggling to make a real impact.
I’ll help you to make sense of existing sponsorships and create a strategic framework for how to approach sports sponsorship in the future.
Frustrated
Brands with sponsorships in place that make strategic sense, but struggling to activate them in a way that cuts through to the audience and achieves your objectives.
I’ll review the rights and assets you have, and develop an activation strategy designed to authentically engage your audiences and create an impact.
Let’s talk?
If you think I might be able to help, click below and we can organise a call.
