Despite all the changes in media and viewing habits that we’ve seen in recent years, sport remains almost uniquely powerful as a vehicle for bringing people together for a shared, live experience. In England we’ve seen staggering TV viewing figures for World Cup games, along with huge numbers of people gathering around big screens and fan parks … Continue reading How is technology shaping the sports fan experience?
Yesterday I went along to #FutureFit - an event hosted at Plexal and part of London Tech Week, designed to bring together innovators, entrepreneurs and policy makers to explore how tech can play a role in getting more people moving. This was a collaboration between Plexal (the tech innovation centre at the Olympic park), London Sport, UK … Continue reading #FutureFit
ukactive recently unveiled the latest cohort of young fit-tech businesses to join the ActiveLab programme. I was involved as a mentor in last year’s ActiveLab programe, so I decided to take a quick look at this year’s contenders. Although ActiveLab is billed as an accelerator programme for the Fit-Tech sector, in truth this year’s cohort … Continue reading ActiveLab 2018
overdog-marketing.co.uk 