Repurposing sport in a world of entertainment.

From its earliest days – going back to the ancient Greeks, Romans and probably beyond – sport at the highest level has been at least partly about providing entertainment for the masses, via the medium of elite athletes competing to see who is the best at running, jumping, throwing or not getting eaten by a … Continue reading Repurposing sport in a world of entertainment.

How is technology shaping the sports fan experience?

Despite all the changes in media and viewing habits that we’ve seen in recent years, sport remains almost uniquely powerful as a vehicle for bringing people together for a shared, live experience. In England we’ve seen staggering TV viewing figures for World Cup games, along with huge numbers of people gathering around big screens and fan parks … Continue reading How is technology shaping the sports fan experience?