Nike

When does innovation become cheating?

Posted on October 18, 2019 by Eddie May

It's been quite a week for Nike. Last Friday, they reacted to the four year doping ban of Alberto Salazar by swiftly shutting down the Oregon Project that the coach had led since its inception. It's kind of admirable that they acted so quickly to shut the project down, but what choice did they really … Continue reading When does innovation become cheating? →

Nike Just Did It Again

Posted on September 4, 2018September 4, 2018 by Eddie May

Nike is currently celebrating the 30th year of Just Do It. And rightly so. It's one of the best and most enduring positioning statements of any brand, in any sector. Coined in 1988 by Wieden + Kennedy (still working with Nike to this day), Just Do it has been a powerful driver of Nike’s brand … Continue reading Nike Just Did It Again →