Can it be true that only 26% of UK sports fans are female?

YouGov Sport put out some nice research the other day, looking at sports fans across various European markets. One of the most startling pieces of data is that only 26% of sports fans in the UK are female - a much lower figure than any other country in Europe, where it's at least 40%. Can this … Continue reading Can it be true that only 26% of UK sports fans are female?

UK adults spend large on having fun

An interesting report from Mintel in the news this morning, revealing that "fun-loving Britons are expected to spend £129 billion on leisure activities this year, a 17% increase on five years ago, with activities such as trampolining and outdoor assault courses seeing a surge in interest from adults". This contrasts with a 17% decline in … Continue reading UK adults spend large on having fun