YouGov Sport put out some nice research the other day, looking at sports fans across various European markets. One of the most startling pieces of data is that only 26% of sports fans in the UK are female - a much lower figure than any other country in Europe, where it's at least 40%. Can this … Continue reading Can it be true that only 26% of UK sports fans are female?
Yesterday I went along to #FutureFit - an event hosted at Plexal and part of London Tech Week, designed to bring together innovators, entrepreneurs and policy makers to explore how tech can play a role in getting more people moving. This was a collaboration between Plexal (the tech innovation centre at the Olympic park), London Sport, UK … Continue reading #FutureFit
Sport England released the latest Active Lives results the other day. This is a huge survey of almost 200,000 adults in England, designed to track levels of physical activity over time, so it's worth a bit of time digging in to the data. The main headline this time was that there isn't really a headline. … Continue reading Active Lives Insights
An interesting report from Mintel in the news this morning, revealing that "fun-loving Britons are expected to spend £129 billion on leisure activities this year, a 17% increase on five years ago, with activities such as trampolining and outdoor assault courses seeing a surge in interest from adults". This contrasts with a 17% decline in … Continue reading UK adults spend large on having fun