So Jim Ratcliffe just bid $5.3bn for Chelsea.If that's what Chelsea ends up being worth, based on the club's global fan base that's about $15 per 'fan' (GWI shows 333m people with at least some interest in Chelsea across 47 of the main global markets).But what is a fan?'Only' 96m of those people support Chelsea … Continue reading Is Chelsea worth $5.3bn?
The long-trailed partnership between Barcelona and Spotify was finally confirmed yesterday - reportedly a £235m shirt and stadium deal over four years. Spotify's statement talks about being in it for the thrill of bringing music and football together... “We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of … Continue reading Barca x Spotify
With Euro 2020 almost upon us, I wanted to take a look at the demographics, interests, brand and media preferences of football fans from across the continent. I've used GWI data to paint a picture of football fans from England, Scotland, Wales, Germany, Spain, Italy, the Netherlands, Poland, Portugal, Russia and Turkey. Here are some … Continue reading Anatomy of a European football fan
On the same day as the ESL project bit the dust (at least for now), the PGA Tour launched its Player Impact Program in which an extra $40m bonus pool will be shared out among the players who “move the needle” the most in terms of social media impact and brand recognition (but not directly … Continue reading So what exactly is a future fan?
Yesterday I wrote up a few thoughts on the ESL and the concept of "future fans". YouGov have now released some initial data on how the ESL proposal has gone down with fans in the UK. The topline result is that 79% of football fans oppose it, with only 14% showing any support. Even among … Continue reading ESL: No-one likes us, we don’t care?
So the proposed European Super League has caused quite a stir. I’m not sure I’ve ever seen a proposal be met with such universal disapproval from fans, media, NGBs, federations and governments. Putting aside the general debate on whether this is good for the game as a whole (I don’t think it is), does the … Continue reading ESL and the ‘fans of the future’