What I Do

I help clients to create strategies and campaigns that engage audiences, grow brands, enhance reputations and create commercial impact.

With over 20 years of experience in sport and fitness I have a deep understanding of the sector, meaning I add genuine strategic value and make an immediate difference to your business.

I work in a very agile way, based around where I can add the most value to you and, where needed, tapping into a network of trusted specialists to deliver results.


Developing an effective marketing strategy, designed to achieve commercial impact.

  • Audience insight and targeting
  • Market and competitor analysis
  • Brand and product positioning
  • Integrated marketing planning 
  • Agency selection and recommendation


Creating and delivering a strategic communications plan to engage your audience.

  • Developing key messages and tone of voice
  • Building an integrated, multi-channel communications plan
  • PR and media engagement
  • Social and digital comms
  • Copywriting
  • Executive profiling and thought leadership


Developing a strategy for the role sport could play in building your brand and engaging your audience.

  • Assessing the sports landscape to find the right place for a brand to operate
  • Fan, audience and market insight
  • Developing a sports partnership strategy and identifying suitable properties
  • Creating activation strategies around new and existing sponsorship assets

“Eddie did an amazing job with the PlayerTek launch, really helping to move the needle on awareness, engagement and sales.”

Paula Keve, Catapult Sports