I help clients to create effective strategies and integrated campaigns that engage audiences, grow brands and achieve commercial objectives.
With over 20 years of experience in sport and fitness, I bring a deep understanding of the sector, meaning I can add genuine strategic value and make an immediate impact.
I work in a highly agile and flexible way, based around what you need and where I can add the most value.
Develop an effective marketing strategy, putting solid foundations in place before thinking about campaign development:
- Identifying clear objectives that support your commercial goals
- Understanding who your audience is, what makes them tick and how to reach them
- Articulating a clear and compelling brand and product positioning
Planning integrated campaigns to bring your strategy to life:
- Defining key brand, product and campaign messages
- Developing creative campaign ideas and platforms
- Building an integrated communications plan, using multiple channels
Delivering campaigns across multiple channels to engage your audience:
- PR and earned media
- Influencers and ambassadors
- Social and digital content
- Brand experience
- Brand partnerships
When it’s needed, I work with a trusted network of specialists and partners to deliver on multi-channel campaigns.