What I Do

I help clients to create effective strategies and integrated campaigns that engage audiences, grow brands and achieve commercial objectives.

With over 20 years of experience in sport and fitness, I bring a deep understanding of the sector, meaning I can add genuine strategic value and make an immediate impact.

I work in a highly agile and flexible way, based around what you need and where I can add the most value.

STRATEGY

Develop an effective marketing strategy, putting solid foundations in place before thinking about campaign development:

  • Identifying clear objectives that support your commercial goals
  • Understanding who your audience is, what makes them tick and how to reach them
  • Articulating a clear and compelling brand and product positioning

PLANNING

Planning integrated campaigns to bring your strategy to life:

  • Defining key brand, product and campaign messages
  • Developing creative campaign ideas and platforms
  • Building an integrated communications plan, using multiple channels

DELIVERY

Delivering campaigns across multiple channels to engage your audience:

  • PR and earned media
  • Influencers and ambassadors
  • Social and digital content
  • Brand experience
  • Brand partnerships

When it’s needed, I work with a trusted network of specialists and partners to deliver on multi-channel campaigns.

“Eddie was integral to creating and delivering #LDNMovesMe – a campaign that was hugely successful in encouraging more Londoners to use the city to be more active.”

Chris Scott, London Sport