I help clients to create effective marketing strategies and integrated campaigns that engage audiences, grow brands and achieve commercial objectives.
With over 20 years of experience in sport and fitness, I bring a deep understanding of the sector, meaning I can add genuine strategic value and make an immediate impact.
I work in a highly agile and flexible way, based around what you need and where I can add the most value.
Putting solid strategic foundations in place before thinking about campaign development:
- Setting clear goals that support your brand and commercial objectives
- Understanding who your audience is, what makes them tick and how to reach them
- Defining a clear and compelling brand values and positioning
Planning integrated campaigns to bring your strategy to life:
- Articulating brand, product and campaign messaging
- Developing creative campaign ideas and platforms
- Building an integrated communications plan, using multiple channels
Using an established network of specialist partners to deliver across multiple channels:
- PR and earned media
- Activation of partnerships and ambassadors
- Influencer campaigns
- Social and digital campaigns
- Brand experience and events
- Brand partnerships
I work with sports and fitness brands, sports-tech and fit-tech businesses, rights holders and NGBs.
I also work with brands looking to develop a strategy for using sport as a platform to engage their audience, or to activate partnerships that are already in place.