What I Do

I help clients to engage audiences, grow brands and create commercial impact.

With over 20 years of experience in sport and fitness I have a deep understanding of the sector, meaning I add genuine strategic value and can make an immediate difference to your business.


Helping you to develop a marketing strategy to give you the best chance of growing market share and revenue in the short term, and brand value in the long term. 

Every project is different but it usually starts with getting a really solid understanding of your commercial objectives, target audience and competitors. From there, we move on to creating a clear brand positioning and developing an integrated communications plan to bring it all to life. 


Creating a communications strategy to get your message right, and get it into the right places. 

I’ll help to develop your overall brand narrative, key messages and tone of voice. I’ll create campaigns designed to work across multiple media channels, and I’ll help you to create content for websites, social media, customer, fan and internal communication. 


For brands thinking about getting involved in sport through sponsorship, I’ll help by developing a comprehensive strategy for the role sport could play in building your brand and engaging your audience. If sport makes strategic sense for your brand, I’ll help you to identify the right partnerships to consider.  

For brands with existing partnerships, I help to create activation strategies to make the most of the assets you’ve bought into, engaging fans in an authentic and meaningful way.

How I work

I work as an independent consultant, but when it’s needed I can tap into (or introduce you to) a network of trusted specialists and agencies to provide specialist services or extra bandwidth to deliver campaigns. 

“Eddie did an amazing job with the PlayerTek launch, really helping to move the needle on awareness, engagement and sales.”

Paula Keve, Catapult Sports