I help clients to create strategies and campaigns that engage audiences, grow brands, enhance reputations and create commercial impact.
With over 20 years of experience in sport and fitness I have a deep understanding of the sector, meaning I add genuine strategic value and make an immediate difference to your business.
I work in a very agile way, based around where I can add the most value to you and, where needed, tapping into a network of trusted specialists to deliver results.
Developing an effective marketing strategy, designed to achieve commercial impact.
- Audience insight and targeting
- Market and competitor analysis
- Brand and product positioning
- Integrated marketing planning
- Agency selection and recommendation
Creating and delivering a strategic communications plan to engage your audience.
- Developing key messages and tone of voice
- Building an integrated, multi-channel communications plan
- PR and media engagement
- Social and digital comms
- Executive profiling and thought leadership
Developing a strategy for the role sport could play in building your brand and engaging your audience.
- Assessing the sports landscape to find the right place for a brand to operate
- Fan, audience and market insight
- Developing a sports partnership strategy and identifying suitable properties
- Creating activation strategies around new and existing sponsorship assets