What I Do

I work with brands, sponsors, rights-holders, NGBs and tech businesses in sport, developing marketing and communications strategies designed to connect with audiences and deliver a commercial impact.

With over 20 years’ experience, I have a deep understanding of the sector, meaning I add real strategic value and can make an immediate impact.


  • Audience insight
  • Vision, mission and values
  • Positioning
  • Messaging and tone of voice
  • Sponsorship strategy
  • Campaign development
  • Communications planning


  • Copywriting and content
  • Thought leadership
  • Earned media
  • Social media
  • Stakeholder engagement
  • Sponsorship activation

How I work

I work as an independent consultant, meaning you only pay for my time and nothing is delegated to a team of juniors. When it’s needed I can also tap into (or introduce you to) a network of trusted individuals and agencies to provide specialist services or extra bandwidth to deliver campaigns.

“Eddie did an amazing job with the PlayerTek launch, really helping to move the needle on awareness, engagement and sales.”

Paula Keve, Catapult Sports