What I Do

I help clients to create effective marketing strategies and integrated campaigns that engage audiences, grow brands and achieve commercial objectives.

With over 20 years of experience in sport and fitness, I bring a deep understanding of the sector, meaning I can add genuine strategic value and make an immediate impact.

I work in a highly agile and flexible way, based around what you need and where I can add the most value.


Putting solid strategic foundations in place before thinking about campaign development:

  • Setting clear goals that support your brand and commercial objectives
  • Understanding who your audience is, what makes them tick and how to reach them
  • Defining a clear and compelling brand values and positioning


Planning integrated campaigns to bring your strategy to life:

  • Articulating brand, product and campaign messaging
  • Developing creative campaign ideas and platforms
  • Building an integrated communications plan, using multiple channels


Using an established network of specialist partners to deliver across multiple channels:

  • PR and earned media
  • Activation of partnerships and ambassadors
  • Influencer campaigns
  • Social and digital campaigns
  • Brand experience and events
  • Brand partnerships

I work with sports and fitness brands, sports-tech and fit-tech businesses, rights holders and NGBs.

I also work with brands looking to develop a strategy for using sport as a platform to engage their audience, or to activate partnerships that are already in place.

“Eddie was integral to creating and delivering #LDNMovesMe – a campaign that was hugely successful in encouraging more Londoners to use the city to be more active.”

Chris Scott, London Sport