What I Do

I help brands in sport to communicate more effectively with fans, members, consumers, participants and other stakeholders.

This helps to build brands, drive participation, enhance reputations and deliver commercial impact.

I work with sports brands, sponsors, rights-holders, NGBs and tech businesses. With over 20 years’ experience, I have a deep understanding of the sector, meaning I add real strategic value and can make an immediate impact.


  • Audience insight
  • Vision, mission and values
  • Positioning
  • Messaging and tone of voice
  • Campaign development
  • Communications planning


  • Copywriting and content
  • Thought leadership
  • Earned media
  • Social media
  • Stakeholder engagement
  • Sponsorship activation

How I work

I work as an independent consultant on a project or retained basis. When it’s needed I can tap into (or introduce you to) a network of trusted individuals and agencies to provide specialist services or extra bandwidth to deliver campaigns. 

“Eddie did an amazing job with the PlayerTek launch, really helping to move the needle on awareness, engagement and sales.”

Paula Keve, Catapult Sports