London Sport

Creating #LDNMovesMe – a campaign to inspire Londoners to use social media to share all the different ways they use to city to get active.

An integrated PR, influencer and social media campaign delivered a social reach of over 5 million, earned media reach of 4.5 million and helped to propel London Sport towards its target of 1,000,000 Londoners being more physically active by 2020.

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