London Sport

Creating #LDNMovesMe – a campaign to inspire Londoners to use social media to share all the different ways they use to city to get active.

The campaign tapped into Londoners’ sense of pride in their corner of the city and their innate desire to share content.

An integrated PR, influencer and social media campaign delivered a social reach of over 5 million, earned media reach of 4.5 million and helped to propel London Sport towards its target of 1,000,000 Londoners being more physically active by 2020.

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