As an independent consultant, I can work with agencies to provide an additional layer of insight, strategy and senior level support to client campaigns or pitches.
Having previously co-founded and grown an agency from start up to 60 people, I’m also happy to explore general advisory, board and non-exec roles.
DATA & INSIGHT
For agencies without an in-house function or access to a consumer insight platform, I can help you to profile and understand your client’s target audience through data. I use global data sources (including access to the powerful Global Web Index and GWI Sports platforms) combined with your internal data to uncover actionable insights into existing and target audiences:
- Who is the client targeting?
- How do they engage with sport?
- What are their other interests?
- What are their behaviours, attitudes and values?
- What do they want from brands?
- How can the brand authentically connect with them?
Take a look here at some examples of data and insight on sports audiences of various types.
STRATEGY
I can also build on these insights to supplement an agency’s strategic offering around sport, adding extra value to clients.
- Landscape: understanding the macro trends in sport to be aware of
- Partnerships: which sports and properties match up best with the audience
- Competitors: how are competitors already using sport to engage the audience
- Positioning: developing a brand’s authentic positioning and messaging in sport
- Activation: strategies for bringing partnerships to life and connecting with fans
overdog-marketing.co.uk 