The women’s euros audience

With the UEFA Women’s Euro 2022 kicking off later today, I hosted a webinar looking into the audience for the event.

We looked at GWI data on the demographics, values, attitudes, behaviours and brand preferences, with some thoughts on what that could mean for brands looking to engage with women’s football fans.

You can watch the video here…

Or download the slides here…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.