With the market for digital banking, finance and payments become ever more competitive, and an increasing number of brands using sport as a platform for growth, I’ve taken a look at how sports fans in the UK interact with the sector.
Using GWI data, I’ve looked at UK-based fans of football, cricket, rugby, golf and tennis.
Some of the key insights are:
- Golf fans are more than twice as likely as the average person to fall into the highest income and wealth categories
- Fans of each sport (except for football) over-index for use of financial websites or apps
- Monzo is the most used of the new generation of digital banks, but all of them over-index among sports fans, especially Starling and Atom.
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